Packaging Design Job: Superfruit Juice Bottle Design Project

Design Selected
9 Designs
Package Cost

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This customer received 9 packaging designs from 7 designers. They chose this packaging design from Cecelia as the winning design.

Project PrepaidGuarenteed
Job Type
Packaging Design
Industry / Entity Type
Task Outline
  • Create a Packaging Design
Task Description
I am looking for a fresh, unique PET (plastic) bottle design concept for a super premium refrigerated fruit juice brand.

This is a multi-serve bottle of juice and designers should create with a 48-64oz volume in mind. These are the standard sizes for refrigerated juice in the U.S. I am looking for a unique bottle design. I prefer not to dictate bottle dimensions, however as a general rule Approx. measurements of bottles this size are:
- Height: 9-11 inches (23-28cm)
- Width: 3.5-5 inches (9-13cm)
- Depth: 3.5-5 inches (9-13cm)

Our juices feature a variety of "superfruits" like acai, pomegranate, goji berries and more. These fruits come from exotic spots all over the world and have amazing nutritional and healing properties and best of all the juices taste amazing.

Because of these attributes our juice is priced at a notable premium to other fruit juices on the same shelf, such as orange juice. Unfortunately, our bottle does not adequately convey the superiority and premium quality of the product inside.

I would like to see creative, yet practical transparent plastic bottle designs which will make our brand stand out from the competition (I've attached images of relatively new and unique bottles from competitors like Simply Orange, POM Wonderful and more).

The design should consider and address the following elements:
- Shape
- Size (hieght, width, depth)
- Bottle ornamentation (embossing, curves, cap color)
- Practicality (is it easy to hold, pour, fit on shelf,
won't easily tip)
- Label

Designers should pay particular attention to the relationship between bottle and label.

The winning design will thoughtfully consider and address all the criteria above while effectively communicating:
- straight-from-the-farm freshness
- small batch production
- enticing flavors

I am concerned our current large bottle and packaging look uninspired (at best) and generic (at worst). For further information about our products and existing, please visit our website:
Tuesday, August 9, 2011
  • Everyone, you've asked some very good questions with easy answers I did not include in the brief.

    I am lookingfor a creative bottle design first, and an appropriate label 2nd.The look, form, feel of the bottle should shape the creative direction of thelabel so that the two are in harmony.

    I don’t need a3D rendering of the bottle.  I will workwith my own bottle engineers once designers submit the winning concept.

    The question was asked about the product and brand name…great question!

    ·         Brand name: Genesis Today (logo file attached to brief)

    ·         Product name: Acai Berry Juice (image of current packaging attached to brief)

    The measurements are TBD. I am more interested in letting the shape, formof the bottle lead. Then create a label that supports the feel of the bottle. Ihave uploaded the following for reference:

    ·Brand logo

    ·Current juice package and label

    ·Some competitive bottles that haveinspired this change

    Added Monday, July 25, 2011
Target Market(s)
Women 35-54 skewing towards mothers with children in home. HH Income greater than $75,000 US.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Must Have:
- - unique yet functional design transparent plastic bottle (image of some newer and unique competitors attached)

- label design with some illustration or image of the fruit (use our Acai Berry Juice as example...image of current bottle and sell sheet attached along with logo)

- ability to flex the design so that it can adapt to multiple flavors

File 1: competitive juice bottles monday, 25 july 2011 22:37:092
File 2: gtfdmlogo monday, 25 july 2011 23:09:093
File 3: abj64ozbottle monday, 25 july 2011 22:37:091

Package Cost
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